The word Serendipia or Serendipity was created by british nobleman in the mid 1700s from an ancient Persian fairy tale, where the characters were always making discoveries through chance.
The meaning of the word, refers to have good luck in finding valuable things unintentionally. This is exactly what our brand and products tries to express:
''THE ART OF MAKING HAPPY DISCOVERIES''
If you reading this, it means that you find good things without looking for them. (Serendipia)- an unexpected good luck- has brought us to you.